Pokello Launches Her MCC Champagne as a Can in Mbare

Pokello launched her MCC Champagne (Méthode Cap Classique) in Mbare, an occasion branded as a “ghetto invasion”.

The core purpose of the launch was to challenge the perception of the sparkling wine as exclusively a “bougie” or uptown product and instead make it accessible to a broader audience. This was achieved by introducing the champagne in a more affordable can format.

Event Details

• Product Launched: Pokello MCC Champagne, highlighting the new canned packaging.

• Location: Mbare, a high-density suburb of Harare, Zimbabwe, which was intentionally chosen for the “ghetto invasion” theme.

• Atmosphere: The event was described by attendees as feeling like a “world class event,” with over 400 people in attendance. Despite some rain, the turnout was high, reflecting the public’s engagement with the brand.

• Significance: It was a statement about democratizing a luxury product, taking a high-end brand directly to the community. The host noted the public response to the brand was swift and overwhelming, with the product selling out multiple times shortly after the launch.

• Notable Attendees: The launch attracted a large number of local celebrities and artists, including Killer T, Kikky, Tamy Moyo, Nathan Mutasa 66, and other social figures.

The event was a major social and marketing success, bringing together the local community and high-profile figures to celebrate the accessibility of a new consumer product.

Key Highlights and Interviews

The video features interviews with several Zimbabwean personalities and artists who attended the “world-class event”:

• Pokello (Brand Owner/Host):

  • She expressed being overwhelmed and grateful for the turnout of over 400 people.

  • She explained that the “ghetto invasion” aimed to ensure the MCC was not just an uptown or “bougie” thing, but available to everyone.

  • She noted the product’s incredible success, having sold out twice in three months, and confirmed they are constantly restocking.

  • In line with her “Queen of Swagger” persona, her outfit was all-Louis Vuitton.

• Kikky (Artist):

  • She spoke about her upcoming projects, teasing “#royalty”.

  • She mentioned her outfit was a monochrome denim look designed by Keith Patch Me.

• Shiva (Artist):

  • He is introduced as the artist who created the “soundtrack” for the MCC.

  • He stated that people can expect a lot more music and that he plans to put himself out there “by fire by force”.

• Tamy Moyo (Artist):

  • She mentioned her upcoming album/EP and collaborations are scheduled for 2026.

  • She shared her intent to expand her professional map beyond Zimbabwe to other places in South Africa.

• Yams: He praised the event for feeling like a “world class event” in the middle of Mbare, noting the amazing stage and quality of the attendees.

• African Finder: He described his favorite Pokello MCC, the “premium nectar,” as tasting sweet with the essence of white grapes.

• Other attendees interviewed include Killer T, Nathan Mutasa 66, Kimberly, and Yolash Nasha.