DAMBUDZO CHIBWE:Zimbabwe’s economic landscape is tough, but one trend is giving people hope. Manufacturers are now packaging essentials like cooking oil, bread, and sugar in small quantities, known as “tsaona”.
It’s a game-changer for low-income households who can’t afford to buy in the conventional retail standard quantities. And it’s not just informal traders who are cashing in – big retailers are getting in on the action too. They’re realizing that selling smaller packs can be a lucrative business, especially for customers using mobile money.
By adapting to the economic reality, businesses are ensuring that basic goods remain within reach of ordinary people.hashtagZimbabweEconomy
hashtagInformalEconomy
hashtagSmallPackagingSolutions
hashtagAffordableGoods
hashtagEconomicResilience hashtagBusinessAdaptation
hashtagAccessToEssentials
hashtagAfricanBusiness hashtagInnovativeSolutions
