American singer Rihanna’s Fenty Beauty and Fenty Skin was launched in Harare on Thursday.

The brand is viewed as an overall game changer for the global beauty and skin industry.

Fenty also launched in 7 other countries: Nigeria, South Africa, Ghana, Botswana, Namibia and Zambia.

A number of Zimbabwean celebrities attended the launch including Bona Mugabe, Madam Boss, Anna Honde, Misred, Monica Mutsvangwa.

Minister Monica Mutsvangwa said the launch shows that Zimbabwe is open for business.