The Coca-Cola system in Zimbabwe has launched a new global brand philosophy and platform called ‘Real Magic’, which invites everyone to celebrate the real magic of humanity.
The launch was hosted by social media personalities Misred and Napoleon Nyanhi.
The new platform includes a new design identity for the Coke Trademark, which includes Coca-Cola, Coca-Cola Light/Diet Coke and Coca-Cola Zero Sugar anchored by a fresh expression of the Coca-Cola logo.
In a press statement the multi-national company said the platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the contemporary world.
— Napoleon Nyanhi (@napoleonnyanhi) November 3, 2021