Jeff Bezos and three passengers reached the edge of space and safely returned.

After a flight of just over 10 minutes the billionaire businessman hopes he will kick-start an expansive new era for human space travel.

The Amazon.com Inc. founder and his fellow passengers were launched at 9:12 a.m. ET to the edge of space from a remote West Texas site on the New Shepard and enjoyed a few minutes of weightlessness aboard the rocket-powered spacecraft developed by his company Blue Origin LLC.

Watch the video above